Earning trust in e-commerce: The Elorn way
Elorn’s guide to harnessing trust signals for your online business.
In the digital shopping realm, trust is not a luxury—it’s the foundation upon which successful e-commerce is built. With the ever-looming threats of cybercrime and phishing scams, Elorn recognises the critical need for trust signals in every online transaction. Here’s how and why you should infuse your online business with these essential markers of safety and reliability.
Trust signals: Your e-commerce seal of approval
Trust signals are your digital nod of reassurance to customers. They’re the equivalent of a firm handshake or the confidence of a high-street shopkeeper. In the virtual marketplace, these signals range from SSL certificates—your online security guards—to customer reviews, the word-of-mouth that never sleeps.
Customer reviews: The voice of credibility
Statistics from Trustpilot show that reviews can sway purchasing decisions significantly, with positive 5-star reviews on the homepage and product pages increasing the likelihood of a purchase by 86% and 85%, respectively. Elorn harnesses this power, encouraging customer feedback and responding actively to create an environment of open communication and trust.
Transparent policies: Clear as day
Having clear, accessible, and transparent policies is like having clear signage in a store. BigCommerce emphasises the importance of making your return and exchange policies easy to find, as this can reduce the perceived risk and eliminate barriers to purchase. At Elorn, we ensure our policies are not buried in fine print but displayed where they’re most needed.
Secure payment options: The lock and key
We cannot highlight enough the importance of trusted payment options and SSL encryption. Offering a variety of secure payment methods is not just about providing convenience; it’s about conveying security. Elorn’s payment technology incorporates recognised and trusted payment methods, ensuring every transaction is a fortress against fraud.
Cart abandonment: Trust is key
In a world where choice is just a click away, customers won’t hesitate to navigate away from an online storefront that doesn’t feel quite right. The reality is stark: nearly 70% of shopping carts are left behind, a silent statement of uncertainty from potential buyers.
“According to the latest research from Statistica, the trend is even more pronounced on mobile devices in the UK, with a staggering 77% of online orders left unfulfilled in the last quarter of 2023.”
The roots of hesitation? They often trace back to trust—or the lack of it. Customers need to feel assured about the legitimacy of your business, the security of their credit card data, and the certainty of their orders being fulfilled. When trust wavers, carts are abandoned, and with them, the marketing efforts and ad budgets that drew customers to your site in the first place.
Design and navigation: The virtual shop window
Your website’s design speaks volumes before a word of your copy is read. A professional, clean layout with intuitive navigation is crucial to provide a trustworthy shopping environment. Elorn recently unveiled the latest iteration of our website, carefully designed to offer a welcoming and intuitive experience. We’ve focused on easy navigation and the provision of valuable information, all wrapped in our unique Elorn style.
The human touch: Accessible support
Providing easily accessible contact information and customer support is akin to having a helpful assistant on hand. It is important to display contact information and offer responsive customer support to reinforce trust. Elorn’s support channels are prominently featured on our website. Support tickets can easily be opened and all customers have access to our support telephone number, and benefit from a dedicated Account Manager.
Continuous innovation in trust
At Elorn, we’re not static. We evolve with the threats and trends, infusing our technology with the latest safeguards and staying ahead of the curve. We weave trust into every facet of our service, understanding that in the digital world, trust is the currency we trade.
In the digital marketplace, trust isn’t just an add-on—it’s the very essence of our service. Every interaction is an opportunity to reinforce our promise to you. We’re not only here to process your payments; but to provide unwavering support and unparalleled service every step of the way. Our pledge: to be a partner you can trust, journeying with you from the first interaction to the lasting relationship that follows.
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